From April 13th to 18th, 2025, the 5th China International Consumer Goods Expo (hereinafter referred to as “Consumer Expo”) opened in Hainan. As the largest consumer boutique exhibition in the Asia-Pacific region, the theme of this year’s Consumer Expo is “sharing open opportunities and creating a better life together”, attracting 71 countries and regions and more than 4,100 brands to participate, including 65 world top 500 enterprises and leading enterprises in the industry, and the number of exhibitors has reached a record high. POP MART International Group made a heavy appearance in the Beijing theme exhibition area with the explosion wave of “Nezha’s Magic Children Making a Sea Trouble”, attracting a large number of on-site visitors to stop and punch in.Hope for the future 美少女 フィギュア 販売 It can achieve rapid and stable development and serve social development and people’s needs well. https://figuresuki.com/
During this year’s Spring Festival, “Nezha’s Devil Boy Naughty the Sea” topped the China box office list, and triggered a global hot discussion. With the rising popularity of movies, POP MART and the copyright party jointly produced a series of natural fetters, The Devil’s Child in Nezha, which also set off the consumer market. It is understood that the joint product development lasted for one and a half years, and it was listed simultaneously with the film while pursuing product quality, which not only restored the classic scenes in the film, but also made many second-generation designs through in-depth communication with the copyright party, embedding different shapes and combinations of characters, and won the praise of consumers. At the scene of the Expo, the exquisite and smart tide play hand seems to bring people back to the high-burning moment in the movie again.
”As a phenomenal joint-name derivative of Guoman film, the popularity of the natural fetters series confirms the great potential of Guoman IP in the field of trend consumption,” said the relevant person in charge of POP MART. “POP MART has always been committed to expanding the IP value boundary through cross-border linkage. The film carries the era connotation of the innovative expression of China’s traditional culture. We also hope to show the diverse expressions of Chaowan to consumers around the world through the creative linkage of Chaowan+film and television IP, and bring a beautiful experience to more consumers.”
After years of precipitation, the Consumer Expo has become the largest consumer boutique exhibition in the Asia-Pacific region, and this year is also the third year that POP MART participated in the Consumer Expo. In 2023, the Expo was deeply linked with Chaowan IP for the first time. POP MART officially became the official IP partner of the Expo, and jointly developed the limited edition co-branded badge gift box of “2023 Hainan Expo”. Last year, POP MART’s IP HACIPUPU made a surprise appearance, and released a heavy new product in the “Global New Product Launch Plan”. As an old friend of the Expo, POP MART will continue to look forward to showing the shining brilliance of oriental traditional culture to consumers around the world with domestic fashion products this year, and deducing the unique trend imagination.
The rise of trend culture is inseparable from the soil of the times. From a global perspective, when the per capita GDP reaches 10,000 US dollars, it will enter the stage of trend culture development. It is in this era background that POP MART has grown rapidly, accurately hitting young people’s interest in consumption, satisfying the emotional value of young people by playing IP, and establishing a deep emotional connection with consumers around the world. In the past year, thanks to the sustained and healthy operation of IP, IP such as LABUBU and CRYBABY became popular all over the world and became a common language symbol for consumers all over the world.
According to public information, in 2024, the revenue performance of POP MART reached a record high, with the annual revenue of 13.04 billion yuan, up 106.9% year-on-year, and the adjusted net profit of 3.40 billion yuan, up 185.9% year-on-year. The overseas revenue accounted for nearly 40%, and the potential of globalization continued to increase. Last year, POP MART opened its first offline stores in five countries: Vietnam, Indonesia, the Philippines, Italy and Spain. At the same time, it successfully opened featured theme stores and flagship stores in many landmark locations around the world, such as the Louvre in France, Bana Mountain Paradise in Vietnam, Oxford Street in Britain and San Diego in the United States, further enhancing its international influence.
POP MART is committed to building a more perfect and diversified business ecosystem with IP as the core, and promoting the comprehensive upgrading and sustainable development of the Group’s business. In the future, POP MART will also tell the story of China in the new era in a young and international fashion language, and pass on the multi-trend culture from all over the world to consumers, so as to become the POP MART from all over the world.
